We have extensive experience in assisting our clients in achieving targeted advertising success with Google Ads – formerly known as Google AdWords advertising.

Paid Search Advertising (also referred to as PPC Advertising) is about creating keyword targeted advertising campaigns which is visible to a qualified, active customer who has already shown buyer intent by searching on Google for your products or services. This includes a variety of advanced campaigning techniques performed by Certified Google Advertising specialists who are experienced in conducting in-depth Google Audits; Google Marketing Research; setting up successful Google PPC and Display Advertising Campaigns as well as ongoing Paid Search Optimisation and Google Ads Management.

Unlike standard PPC agencies, Digital Marketing begins with extensive competitive and keyword research, and conducts a thorough analysis on the current search opportunities – we call this the sweet spot’. We devise a targeted bidding strategy and write highly effective paid search ads for our client’s campaigns, which drive users to highly optimised landing pages that have been designed in line with usability and paid search best practice guidelines. We have extensive experience in conversion optimisation, and our paid search consultants will continuously optimise your Google Advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.

With more than 20 years’ experience, our Google AdWords specialists not only know how to advertise on Google and run successful paid search advertising strategies; they also provide consulting and coaching services to ensure that our client’s Google Campaigns are optimised for success. Coupled with our extensive experience in conversion tracking and advertising analytics, as well as our experience in search engine and user optimisation, we are well equipped to either train or consult to your paid search team to ensure the highest return on your investment.